WSU CMD

Center for Management Development

W. Frank Barton School of Business - Wichita State University
Powerful Business Writing Skills


Powerful Business Writing Skills

Powerful Business Writing Skills

Seminar Date: November 8, 2012

Location: CMD Training Center - Wichita, Kansas
Time: 8:30am-3:30pm
Led by: Ms. Lee Schmucker

Price: $199.00 


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BENEFITS:

Business correspondence influences judgments about competence and professionalism. However, effective business writing differs from other types of writing. Learn guidelines to increase positive results from every business letter, newsletter or report. Apply these techniques immediately to help you be more persuasive, clearer, more powerful and more professional each time you put words on paper.

OUTLINE:

  1. Write to Communicate
    1. The challenge of business communications
    2. Understand communications
    3. Four questions to ask before writing
    4. Pitfalls of business writing
  2. Principles of Powerful Writing
    1. Be concise... cut the fat
    2. Be clear... keep it simple
    3. Choose active verbs... add zest
    4. Use concrete words... say what you mean
    5. Use common words... avoid jargon
    6. Include the reader
    7. Create a positive tone
  3. Organizational Strategies
    1. Good news
    2. Bad news message
    3. Memos
    4. Emails
  4. Writing Hints
    1. Getting started
    2. Editing techniques

LOCATION:

Powerful Business Writing Skills will be held in the CMD Training Center in the Woodman Alumni Building on the Wichita State University campus in Wichita, Kansas.

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